Meet the Team
Our friendly and knowledgeable team is ready to help you on your small business journey.
Sue Morris
Director – Small Business Customer Experience
Applying for small business financing isn’t always easy. That’s why Sue is committed to working with CRF customers every step of the way.
“We want every small business owner to feel confident and comfortable during this process. Our team is dedicated to supporting you along your journey.”
-Sue
Alma Torres Fuerte
Senior Small Business Specialist
Especialista en pequeñas empresas
Every journey begins somewhere and Alma is here to help small business owners start.
Cada viaje comienza en algún lugar y Alma está aquí para ayudar a los propietarios de pequeñas empresas a comenzar.
“Every entrepreneur has a story. I love listening to the individual voices and am passionate about connecting people to the financing and resources that’s right for their unique situation.”
“Todo emprendedor tiene una historia. Me encanta escuchar a cada individuo y me apasiona asistir a las personas con apoyo financiero y los recursos adecuados para su situación particular”.
-Alma
Christian Shada
Small Business Specialist
Small business owners have enough on their plate without having to worry about complicated phone trees and endless hours on hold. Christian is CRF’s small business customer experience coordinator (or rockstar) and he’s here to help.
“Small business owners already have enough on their plate. Providing top notch customer service so they can focus on running their business is what drives me.”
-Christian
Small Business Lending Team
Our team of experienced lenders works closely with Referral Partners and also directly with business owners to quickly assess loan requests, offer guidance on the best loan product for the situation and potential structuring. They also provide information on additional resources as needed and assistance throughout the various stages of the loan process to achieve a successful outcome for the business.
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© 2025 Community Reinvestment Fund, USA. All rights reserved. Community Reinvestment Fund, USA is an equal opportunity lender, provider, and employer.
Founded in 1988, Community Reinvestment Fund, USA (CRF) is a national non-profit organization with a mission to improve lives and strengthen communities through innovative financial solutions. CRF has injected more than $3.6 billion to stimulate job creation and economic development and support community facilities.
All loans are subject to credit approval and meeting eligibility criteria.