Meet the Team
Our friendly and knowledgeable team is ready to help you on your small business journey.
Felicia Pierson
Managing Director of Lending
Applying for small business financing isn’t always easy. That’s why Felicia is committed to working with CRF customers every step of the way.
We want every small business owner to feel confident and comfortable during this process. Our team is dedicated to supporting you along your journey.
Small Business Lending Team
Our team of experienced lenders works closely with Referral Partners and also directly with business owners to quickly assess loan requests, offer guidance on the best loan product for the situation and potential structuring. They also provide information on additional resources as needed and assistance throughout the various stages of the loan process to achieve a successful outcome for the business.
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© 2025 Community Reinvestment Fund, USA. All rights reserved. Community Reinvestment Fund, USA is an equal opportunity lender, provider, and employer.
Founded in 1988, Community Reinvestment Fund, USA (CRF) is a national non-profit organization with a mission to improve lives and strengthen communities through innovative financial solutions. CRF has injected more than $3.6 billion to stimulate job creation and economic development and support community facilities.
All loans are subject to credit approval and meeting eligibility criteria.