Motor City Contractor Fund Launches $10 Million Pilot Program Today

Detroit Motor City skyline

Program co-hosted by Rocket Community Fund, Community Reinvestment Fund, USA, Invest Detroit and Barton Malow Builders to provide Detroit-based contractors with access to financing, partnerships, technology and business advisory services.

DETROIT, March 22, 2022 – The Rocket Community Fund, Community Reinvestment Fund, USA (CRF), Invest Detroit and Barton Malow Builders today announced the launch of the Motor City Contractor Fund pilot program, which will remove barriers for and provide 20 Detroit-based contractors with a suite of services to grow their capacity and succeed in the increasingly competitive local marketplace.

The $10 million pilot program will provide lending, technology and business advisory services and community-based partnerships to meet the cash flow and business needs of participating contractors. With demand for rehab, repair and new construction consistently growing, this partnership aims to equip Detroit-based contractors with the necessary tools to support business growth and position themselves to compete for an array of contracts, including rehab, home repair, new construction, demolition and other public/private projects. By supporting contractor growth, this program also focuses on increasing access to jobs for Detroit residents.

“Development continues to exponentially increase across our city, which will catalyze economic impact, and it is critical that Detroit-based contractors are well positioned to be a part of that growth,” said Laura Grannemann, Vice President of the Rocket Community Fund, which is investing the first $1 million into the program’s administration and operations. “Detroit-based contractors have historically been overlooked, but the Motor City Contractor Fund will increase access to financing for local contractors, empowering them to grow their business and create more jobs for Detroiters.”

Solving for historic inequity

Small contractor companies in Detroit, primarily run by entrepreneurs of color, have been unable to compete with larger and non-minority owned contractors due to several reasons – among the most significant, is access to financing. Many smaller, minority-owned firms have historically been turned away by traditional lending institutions due to institutional racism and perceived risk as a result of the cyclical nature of the industry. Research consistently shows that they are often forced to endure higher interest rates on the loans they do receive which stimies their ability to grow and succeed.

Minority-owned firms also receive smaller equity investments than non-minority firms and have less wealth to invest in their own business. Minority-owned firms invest less than $30,000 on average after the first year of operation, compared to $45,000 for non-minority businesses.

Additionally, small and minority-owned contractors often lack the digital presence and resources required to competitively advertise, bid and successfully complete projects. By combining flexible lending with business advisory services, partnerships, and technical assistance, the Motor City Contractor Fund pilot program can more easily meet the business needs of participating contractors.

“Detroit is seeing its largest construction boom in more than a half century and that means there should be greater opportunity for our city’s smaller and minority owned construction contractors,” said Detroit Mayor Mike Duggan. “Unfortunately, for reasons that go back generations, they have multiple barriers to that work. Thanks to the generosity of the Rocket Community Fund and its partners, the Motor City Contractor Fund will begin to open the doors of opportunity to more of these small companies so they, too, can take part in the rebuilding of our city.”

“Today’s announcement of the creation of Motor City Contractor Fund with an initial $10 million investment has the potential to be transformational for so many Detroit-based contractors who have historically been locked out of development opportunities due to the lack of access to capital and the infrastructure and expertise to properly bid on projects. I look forward to working with the Rocket Community Fund and all the other partners to implement this amazing initiative,” stated Detroit City Council President Mary Sheffield.


The structure of this pilot launch of the Motor City Contractor Fund was informed by a working group of local experts, including contractors. This initial launch will prove out the model of the program and showcase the incredible demand for financing among local contractors. Post-launch, the co-host organizations will collectively engage other business, philanthropic, and nonprofit leaders to support this critical endeavor.

CRF, a nonprofit that works to create a just economy for all by co-creating innovating financial solutions, is serving as the lead arranger of the Motor City Contractor Fund pilot program. CRF will manage the pilot, coordinate the pilot’s financial product, lead pilot structuring, coordinate loan agreements to provide capital for the pilot, manage the Motor City Contractor Fund pilot website, facilitate job providers and engage partners.

“Financing is the single largest barrier to entry for contractors, and contractors of color are often only able to access high-interest financing or no financing at all,” said Krysta Pate, Vice President of Economic and Social Justice for Community Reinvestment Fund, USA. “By providing the critical low-interest loans for working capital, the pilot program for the Motor City Contractor Fund enables participants to have equitable access to financing and to the opportunities it affords.”

During the first phase of the program, CRF will carry $8 million on their balance sheet to ensure the first cohort’s participants have access to critical financing.

Working capital expenses typically include upfront payroll expenses, costs of goods, materials, rent, equipment rental, accounts payable and more. The Motor City Contractor Fund pilot will make flexible, low-interest loans to address these pressing capital needs of participating contractors with 12-month terms that are renewable annually. All loans associated with the Motor City Contractor Fund pilot program are subject to credit approval and meeting eligibility criteria.

Each participating contractor will also receive a grant of $5,000, to be used in accordance with its customized business growth strategies on expenditures like credit repair, bonding capacity, developing an online presence and capabilities statements and more.

Invest Detroit, a Community Developmental Financial Institution (CDFI), will support CRF and serve as a loan originator for the Motor City Contractor Fund pilot program. Invest Detroit is a mission-driven lender and investor that supports business and real estate projects that will ignite economic growth in Detroit. It works to strengthen Detroit neighborhoods, increase density, grow job opportunities and support inclusivity.

“Detroit-based projects deserve Detroit-based contractors and a Detroit-based workforce, ensuring that we are able to grow and preserve wealth in the Motor City,” said Jason Barnett, Senior Vice President of Lending for Invest Detroit. “The Motor City Contractor Fund allows us to deploy dollars to our friends and neighbors who are building Detroit’s next chapter.”

The Detroit Development Fund, Opportunity Resource Fund and CDC Finance will serve as the additional CDFI loan originators for the Motor City Contractor Fund pilot program.

Technological and Business Advisory Support

Contractors will be placed into one of three technical assistance curriculum categories: Fast Track, Fortified Track and Foundation Track.

  • Fast Track includes emerging contractors that have projects in queue, meet most funding requirements and are ready to apply for funding.
  • Fortified Track includes emerging contractors that have potential projects in queue, meet many funding requirements and are not immediately ready to apply for funding.
  • Foundation Track includes any contractors without a pipeline of potential projects, or that do not yet meet funding requirements.

Detroit-based LifeLine Global Consulting will administer all aspects of the industry-specific technical assistance for each track, which will provide contractors with intervention and navigation support, on-demand learning and coaching from industry experts. LifeLine Global Consulting is a full-service business planning and consulting organization serving small-and-medium-sized companies with an emphasis on minority and women-owned businesses.

“Now, more than ever, contractors are expected to be an expert in topics ranging from building standards to social media management and everything in-between,” said Dr. Nicole Parker, Executive Director of LifeLine Global Consulting. “By utilizing a holistic approach to training contractors, we can ensure that Motor City Contractor Fund participants are empowered with the knowledge and resources they need to thrive in the current landscape.”

A wide variety of training will be provided for a myriad of different topics, including accounts receivable, business and growth planning, contract management, contractor qualifications, general accounting principles and taxes, labor management, legal aspects of construction, pitch presentation, proposal development, safety training, social media, succession planning, suppliers and more.

Metro Detroit-based commercial construction firm Barton Malow is working closely with LifeLine Global Consulting to provide many of the training modules, as well as ongoing mentorship and business advisory support to Motor City Contractor Fund pilot program participants.

“We’re proud to do our part to help fill the gap of Detroit-based contractors, so that they may be part of the unprecedented development we’re seeing across the city,” said Dannis Mitchell, Director of Community Engagement for Barton Malow. “We look forward to working with the Motor City Contractor Fund participants throughout their cohort, as well as alongside them on future projects across Detroit.”

Past Barton Malow projects in Detroit include the Shinola Hotel, Little Caesars Arena, DPSCD Randolph Vocational Center and Marygrove P-20 Initiative. Barton Malow is also construction manager for the Hudson’s Site Development Project. The organization plans to provide bid opportunities for Motor City Contractor Fund participants for current and future projects.

Additional Support, Information

Human-I-T, a nonprofit that provides devices, internet access, digital skills training and tech support for communities left on the wrong side of the digital divide has generously provided 40 tablets for Motor City Contractor Fund participants and staff. Additionally, Detroit-based Carhartt donated apparel for the effort.

While the pilot participants for the Motor City Contractor Fund have been sourced through referrals of the co-hosts’ lenders and advisors, the Fund hopes to open applications to the general public upon the completion of the pilot program. The co-hosts and Motor City Contractor Fund pilot program partners hope this program gains continued support and funding to meet the needs of Detroit-based contractors to access capital and technology services to continue to grow their small businesses.

Interested individuals and prospective applications can visit the Motor City Contractor Fund pilot website to receive communications about future cohorts as well as resources, trainings, webinars and more.

About the Rocket Community Fund

The Rocket Community Fund aims to simplify complex and inequitable systems to ensure that every American has access to stable, healthy housing. In its home city of Detroit, the Rocket Community Fund also invests in people and programs that provide meaningful opportunities for employment.

Through its For-More-Than-Profit model, the Rocket Community Fund recognizes that business and community are inextricably linked, and it purposefully harnesses team member talent, technology, policy advocacy and philanthropic resources to invest in comprehensive community development in Detroit and across the country.

In 2021, the Rocket Community Fund made a joint 10-year, $500 million commitment alongside the Gilbert Family Foundation to the residents of Detroit. The Rocket Community Fund has also organized team members to provide more than 865,000 volunteer hours nationwide, including 430,000 in Detroit.

For more information, visit

About Community Reinvestment Fund, USA

Founded in 1988, Community Reinvestment Fund, USA (CRF) is a national non-profit organization with a mission to improve lives and strengthen communities through innovative financial solutions.

A leading Community Development Financial Institution (CDFI), CRF supports mission-driven organizations, increases economic mobility, and builds strong local economies through the development of solutions aimed at creating an equitable financial system. CRF has injected more than $3.5 billion to stimulate job creation and economic development and support community facilities.

About Barton Malow

For nearly a century, Barton Malow has been committed to Building with the American Spirit: People, Projects, and Communities. The Barton Malow Family of Companies is comprised of four entities and five partner firms across North America. With more than 3,000 team members and 15 offices, our 100% employee-owned enterprise is on a mission to transform the construction industry through innovation and increased efficiencies in the building process.

Our commitment to supporting and partnering with minority, women, and veteran-owned firms is supported by award-winning programs that continue to streamline the engagement process, strengthen relationships, heighten client awareness, and increase spend with diverse suppliers.

Visit to learn more.

About Invest Detroit

Invest Detroit is a nonprofit lender, investor, and partner that supports business and real estate projects that will ignite economic growth in Detroit and the region. Their goal is to increase density and job opportunities in a way that is strategic and inclusive.

Learn more at

About LifeLine Global Consulting

LifeLine Global Consulting Services is a full-service business planning and management consulting agency serving small and medium-sized businesses, entrepreneurs and organizations.

Lifeline fulfills its mission of helping individuals in the Detroit area by providing access to resources that accelerate personal development, creating effective strategies and developing strong business plans. Their goal is to build thriving local ecosystems by empowering others to change their lives through entrepreneurship, facilitating the launch of small businesses and supporting business owners as they grow sustainable futures.

Since 2010, LifeLine Global Consulting Services, LLC has helped over 10,000 individuals bring their business ideas into reality by coaching, training and connecting entrepreneurs with resources and continuous support of their endeavors.

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